Privacy Policy

Who is responsible for your information

Rely is a product operated by VALII LTD ("VALII", "Rely", "we", "us", or "our"). VALII LTD is the controller responsible for the personal information described in this policy.

VALII LTD is registered in England and Wales under company number 13068797. Its registered office is 27 Old Gloucester Street, London, United Kingdom, WC1N 3AX. You can contact us at[email protected].

What Rely does

Rely helps businesses understand what they sell, prepare advertising, review and approve campaigns, run approved campaigns on Meta, see the results, and use those results to improve the next ad.

Information we collect

Depending on how you interact with Rely, we may collect:

• Contact and account information: your name, email address, business name, account identifier, authentication details, and communications with us.
• Launch Offer information: the product you sell, its webpage, your Meta setup readiness, and the other information you submit through our website.
• Product information: webpage addresses, page content and images retrieved from a page you provide, product descriptions, reasons to buy, purchase routes, uploaded images, corrections, and approvals.
• Advertising information: ad copy and images, audiences, placements, budgets, dates, approvals, campaign status, operational records, and performance information such as spend, purchases, sales value, and return on ad spend.
• Connected-platform information: Meta ad account, Facebook Page, pixel, Instagram account, and business identifiers; the names of connected assets; permissions; encrypted access credentials; and information returned by Meta when Rely operates an approved campaign.
• Payment information: when paid subscriptions are available, Stripe may collect your name, email address, billing address, tax information, payment method, and transaction details. We normally receive transaction status and limited payment details, not your complete card number.
• Technical information: IP address, browser and device information, timestamps, request and error logs, security events, and information about how the website and product are used.

Where information comes from

We collect information:

• directly from you when you contact us or use Rely;
• from the product webpage and images you ask Rely to review;
• from authentication, payment, and connected-platform providers;
• from Meta when it returns campaign status and results; and
• automatically through essential technical and security systems.

How and why we use information

We use personal information to:

• respond to enquiries and assess Launch Offer interest;
• create and secure your account;
• understand your product and prepare advertising for your review;
• connect the Meta assets you select;
• create, run, monitor, and evaluate campaigns you approve;
• show campaign history and use results to improve the next ad;
• process subscriptions, payments, invoices, and cancellations;
• provide service messages, support, and important product updates;
• protect Rely, investigate errors, prevent misuse, and maintain security;
• improve the reliability and usefulness of the service; and
• meet legal, tax, accounting, and regulatory obligations.

Our lawful bases

Under UK data protection law, we rely on:

• Contract: to take steps you request before a subscription and to provide, support, bill, and manage Rely after you subscribe.
• Legitimate interests: to secure and improve Rely, prevent fraud and misuse, understand service performance, maintain business records, and communicate about the service. We consider these interests against the rights of the people affected.
• Legal obligation: where we must process information for tax, accounting, regulatory, legal, or law-enforcement purposes.
• Consent: where the law requires consent. You may withdraw consent at any time without affecting earlier processing.

Information needed to provide Rely

Some information is required to enter into or perform the subscription. Without account details, a suitable product page, the required Meta connection, and successful payment, we may be unable to provide the relevant part of Rely.

AI and automated processing

Rely uses AI to analyse product information and campaign results and to prepare advertising content and recommendations. Rely is designed so that you review the ad, audience, budget, and launch details before an ad runs. We do not use Rely to make solely automated decisions about you that produce legal or similarly significant effects.

Who we share information with

We share information only where needed with:

• Clerk, which provides account authentication and session management;
• OpenRouter, which routes relevant product, advertising, image, and campaign information to our AI providers;
• OpenAI, which processes relevant product, advertising, image, and campaign information to provide AI features;
• Meta, when you connect assets or approve activity on Facebook and Instagram;
• Stripe, when subscriptions and payments are processed through Stripe;
• FormSubmit, while the website uses its form service to deliver Launch Offer enquiries to us;
• hosting, database, storage, security, email, and technical service providers that help us operate Rely;
• professional advisers such as accountants, lawyers, and insurers;
• courts, regulators, law enforcement, and public authorities where required; and
• a buyer, investor, or successor if VALII is involved in a genuine financing, reorganisation, merger, or sale, subject to appropriate confidentiality and data protection arrangements.

We do not sell personal information or Meta platform data.

International transfers

Some providers may process information outside the United Kingdom. Where UK data protection law requires a safeguard, we rely on an applicable adequacy regulation or contractual protections such as the UK International Data Transfer Agreement or UK Addendum, together with any additional measures required for the transfer. Contact us if you would like more information about the safeguards relevant to your data.

How long we keep information

We keep information only for as long as needed for its purpose:

• Launch Offer enquiries that do not become customers are normally kept for up to 12 months after the last meaningful contact.
• Account, product, campaign, and support records are kept while the account is active and afterwards for as long as reasonably needed to close the service, respond to disputes, maintain security, and comply with legal obligations.
• Meta credentials are kept while the connection is active and are deleted or made unusable when the connection is removed, subject to limited security or legal records we must retain.
• Payment, invoice, tax, and contract records are kept for the periods required by applicable tax, accounting, and company law.
• Technical and security logs are kept only for the period reasonably needed to operate, diagnose, and protect the service.

When information is no longer needed, we delete or anonymise it unless the law requires us to retain it.

Cookies and similar technologies

Rely may use strictly necessary cookies or similar technologies for authentication, security, load balancing, and essential service functions. The marketing website does not currently use non-essential advertising cookies. If we introduce non-essential analytics or advertising technologies, we will provide the information and choices required by law before using them.

Security

We use technical and organisational measures designed to protect information, including access controls and encryption of stored Meta credentials. No online service can guarantee absolute security, so please protect your account and tell us promptly if you suspect misuse.

Your data protection rights

Depending on the circumstances, you may have the right to ask for access to your personal information, correction, deletion, restriction of processing, objection to processing, or transfer of information you provided. Where processing depends on consent, you may withdraw it.

These rights are not absolute and may depend on our lawful basis and legal obligations. Email[email protected]to make a request. We may need to verify your identity and will normally respond within one month.

Meta data deletion and disconnection

To ask us to delete data associated with your Meta connection, email[email protected]. You can also remove Rely through your Meta Apps and Websites settings.

Include enough information for us to identify the relevant account. We will delete or anonymise information that we are not required to retain for legal, security, or dispute-resolution purposes.

Complaints

Please email [email protected]first so we can investigate your concern. You also have the right to complain to the UK Information Commissioner's Office throughico.org.uk.

Children

Rely is a business service and is not intended for anyone under 18. Please contact us if you believe a child has provided information to us.

Changes to this policy

We may update this policy when Rely, our providers, or legal requirements change. We will update the date above and provide additional notice where a change materially affects your rights.